Revitalizing ZhejiangTshuaj yej phom phomExport Market
Tshuaj yej yog Zhejiang qhov tshwj xeeb tshaj plaws thiab muaj txiaj ntsig kev lag luam keeb kwm. Tau ntau xyoo, Zhejiang cov tshuaj yej xa tawm tau zoo ib yam nyob hauv lub tebchaws. Hauv xyoo 2025, Zhejiang cov tshuaj yej xa tawm tau ua tiav xyoo "liab-kub", nrog tus nqi xa tawm ntawm 3.91 billion yuan thiab cov ntim xa tawm ntawm 185,000 tons, sawv cev nce ntawm 18.7% thiab 18.4% feem, teeb tsa cov ntaub ntawv tshiab. Ntawm lawv, cov tshuaj yej ntsuab suav txog 97.4% ntawm tus nqi xa tawm thiab 97.8% ntawm cov khoom xa tawm; Phom tshuaj yej thiab Chunmee tshuaj yej ua ke suav txog li 80% ntawm lub xeev cov tshuaj yej ntsuab xa tawm. Ib daim ntawv ntsuam xyuas ntawm ntau lub tuam txhab xa tawm tshuaj yej hauv Zhejiang Xeev tau pom tias cov khoom lag luam xa tawm ntawm rab phom tshuaj yej rau plaub muag tshuaj yej yog kwv yees li 1: 2. Pearl tshuaj yej, raws li ib txwm muaj txiaj ntsig zoo ntawm cov khoom lag luam xa tawm ntawm Zhejiang, ib zaug "dominated," tab sis nyob rau hauv xyoo tas los no, vim kev sib tw vicious thiab lwm yam laj thawj, nws cov khoom ntim tau poob qis.
1. Txhim kho cov qauv khoom zoo thiab txhim kho qhov zoo thiab ntxiv tus nqi
• Kev Txhim Kho Zoo: Txhawb "kev cog ntsuab + cov txheej txheem ua tiav," tsim cov qauv tshuaj yej lub vaj teb uas tau lees paub thoob ntiaj teb, txhawb nqa ntau yam khoom siv tshuab (Zhongcha 108, Longjing 43), thiab ntxiv dag zog rau cov tshuaj tua kab pov tseg thiab kev traceability zoo.
• Product Innovation: Tsim lub teeb- aroma thiab nruj dov pearl teas kom haum rau qhov sib txawv saj ntawm West Africa thiab Central Asia.
• Kev muab qhab nia thiab nqi nqi: Ua raws li "zoo dua, tus nqi siab dua," qhia qib tshwj xeeb 3505, qib thib ib, thiab qib thib ob, ua kom tus nqi qis dua, thiab txav deb ntawm qhov qis - nqi sib tw.
2. Txhawb kev lag luam kev koom ua ke thiab ntxiv dag zog rau cov lag luam ua lag luam
• Enterprise Restructuring: Cultivate 10 ua pearl tshuaj yej tuam txhab uas muag nrog exports tshaj 100 lab yuan kom nce kev lag luam concentration.
• Kev hloov pauv digital: Txhawb cov xim ntse sorting, electrostatic impurity tshem tawm, thiab automated aroma li khoom; tsim cov kev cob qhia digital kom ua tiav tag nrho - txheej txheem tswj los ntawm cov nplooj ntoo nyoos rau cov khoom tiav tiav, nrog rau kev ua haujlwm txhua hnub ntawm 100,000 kg ntawm nplooj nyoos.
• Integrated Primary and Refined Processing: Streamlining tag nrho cov saw saw hlau los ntawm kev cog, thawj ua, refining, blending, export, shortening ntau lawm cycles, txo nqi, thiab txhim kho stability zoo.
3. Kev nthuav dav mus rau ntau hom kev lag luam thiab txo kev cia siab ntawm ib qho lag luam
• Txhim kho Kev Lag Luam Kev Lag Luam Loj: Kev sib koom ua ke hauv Morocco thiab West Africa, leveraging Sino-African kev koom tes thiab xoom- cov txiaj ntsim se los nce kev lag luam.
• Tshawb nrhiav Cov Kev Lag Luam Tshiab: nthuav dav rau hauv RCEP cov tswv cuab lub teb chaws (Malaysia, Indonesia), EU, Russia, thiab lwm lub khw. Kev ua lag luam RCEP tau kwv yees tias yuav loj hlob los ntawm 27.3% hauv thawj ib nrab ntawm 2026.
• Channel Innovation: Tsim cov chaw muag khoom txawv teb chaws thiab cov chaw ntim khoom hauv zos kom luv cov saw hlau thiab txhim kho cov lus teb ceev; nthuav dav B2B channel los ntawm hla - ciam teb e- kev lag luam thiab kev nthuav qhia txawv teb chaws.
4. Txhim khu lub tuam tsev thiab tsim kom muaj lub hom phiaj thoob ntiaj teb
• Tsim Ib Lub Hom Phiaj: Tsim ib qho peb -tiered system rau "Pingshui Pearl Tea"-cov npe pej xeem hauv cheeb tsam + cov tuam txhab lag luam + cov khoom lag luam- thiab ntxiv dag zog rau kev tiv thaiv thaj chaw.
• Kev Tshaj Tawm Thoob Ntiaj Teb: Kev npaj cov kev tshaj tawm txawv teb chaws, koom nrog thoob ntiaj teb tshuaj yej expos, qhia zaj dab neeg ntawm pearl tshuaj yej keeb kwm thiab kab lis kev cai, thiab txhawb kev paub thoob ntiaj teb.
• Kev Ua Raws Cai: Txhim kho cov txheej txheem xa tawm kom ua tau raws li cov tshuaj tua kab seem, daim ntawv lo, thiab ntawv pov thawj cov cai ntawm lub hom phiaj kev lag luam thiab txo cov kev pheej hmoo ntawm kev lag luam.
5. Txhim kho txoj cai txhawb nqa thiab ua kom zoo rau kev txhim kho ib puag ncig
• Kev Pabcuam Nyiaj Txiag: Siv zog rau cov nyiaj pabcuam hauv lub nroog rau kev ua haujlwm siab -cov haujlwm tshwj xeeb hauv zos los txhawb kev kho tshuaj yej vaj, hloov khoom siv, thiab kev tsim khoom lag luam.
• Kev Pabcuam Kev Cai Lij Choj: Ua raws li "Kaum Lub Tswv Yim ntawm Kev Txhawb Zhejiang Tea Exports," qhib ib qho chaw ntsuab rau kev xa tawm, muab "ib qho- ntawm- ib" kev lis kev cai tshem tawm, thiab ua tiav "kev tshuaj xyuas tam sim raws li kev tshaj tawm thiab tso tawm thaum tsim nyog."
Kev Tiv Thaiv Kev Nyab Xeeb: Ua kom cov nyiaj pab them nqi kho mob xa tawm los txhawb kev lag luam hauv kev tiv thaiv kev lag luam thoob ntiaj teb kev pheej hmoo.
