Fairtrade's 2026-2028 Strategy Ua Resilient Supply Chains Thiab Enhanced Traceability Core Commercial Goals

Jul 22, 2026

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SCENARIO DESK · NEWS 87
Fairtrade's 2026-2028 Strategy Ua Resilient Supply Chains thiab Enhanced Traceability Core Commercial Goals
Fairtrade International · 2026-03-30
Ua haujlwm assumption:Fairtrade lub tswv yim tshiab yog qhov chaw rau kev ua neej nyob ruaj khov, muaj zog thiab ncaj ncees cov saw hlau, kev nkag mus rau kev lag luam, kev sib koom ua lag luam thiab muaj zog traceability nyob rau hauv teb rau kev nyab xeeb thiab kev tswj xyuas.

Paub qhov tseeb

FACT 1
Lub tswv yim khiav ntawm 2026 txog 2028
FACT 2
Resilience thiab kev nkag mus rau kev lag luam yog lub hom phiaj tseem ceeb
FACT 3
Traceability yog positioned raws li lub cuab yeej rau kev ua raws cai thiab kev ntseeg siab

Yuav ua li cas lub lag luam mus txog qhov no

Cov neeg cog tshuaj yej thiab cov neeg ua haujlwm ntsib cov nqi hloov pauv, kev nyab xeeb kev nyab xeeb, kev ua haujlwm siab thiab nce kev tswj hwm kev xav tau. Fairtrade lub tswv yim teb los ntawm kev sib txuas cov neeg ua liaj ua teb ua neej nyob nrog kev lag luam kev noj qab haus huv ntawm cov khoom siv. Yog tias cov neeg tsim khoom tsis tuaj yeem nqis peev lossis khaws cov neeg ua haujlwm, cov neeg yuav khoom yuav ntsib qhov tsis muaj zog thiab cov khoom tsis ruaj khov.

Lub tswv yim tseem hu rau kev sib sib zog nqus nrog cov koom tes ua lag luam thiab cov qauv tsim khoom tshiab. Qhov no qhia tau hais tias cov ntawv pov thawj yuav hloov pauv tau li cas cov tuam txhab yuav khoom thiab txhawb nqa cov neeg tsim khoom, thaum xav tau kom pom tseeb dua thiab pov thawj. Cov neeg yuav khoom yuav tsum cia siab tias yuav muaj kev sib tham ntau ntxiv txog cov khoom muag ntawm Fairtrade cov ntsiab lus es tsis yog cov ntawv pov thawj ib leeg.

Scenario Tej zaum buyer txim Pom zoo txoj hauj lwm
Base cas Rau cov neeg xa khoom, kev ncaj ncees- kev lag luam yuav tsum tau ua raws li cov khoom lag luam thiab kev txiav txim siab channel. Tus hwm, yam tsawg kawg nkaus tus nqi, ntawv pov thawj, ntim khoom thiab kev sib txuas lus ntawm cov neeg siv khoom yuav tsum tau xav txog hauv cov qauv kev lag luam. Daim ntawv lo uas cov neeg siv khoom tsis lees paub yuav tsis rov qab nws cov nqi. Khaws cov lus qhia meej meej thiab yuav ntawm tus nqi pov thawj pov thawj.
Upside case Kev xa khoom, kev nkag los yog kev ua haujlwm tau zoo dua sai dua li qhov xav tau. Siv lub qhov rais kom pom zoo lwm txoj hauv kev thiab ntxiv dag zog rau cov npoo.
Downside case Tus nqi, kev ua raws cai lossis kev xa khoom pheej hmoo phem zuj zus. Tiv thaiv core khob zoo, cov khoom muag thiab cov ntaub ntawv ua ntej.

West Africa txoj haujlwm

West African tshuaj yej kev lag luam muaj ntau haiv neeg. Fairtrade tuaj yeem cuam tshuam rau cov khw muag khoom hauv nroog, tsev so lossis xa tawm- cov hom lag luam, tab sis siab - ntim qis- tus nqi Chunmee kab yuav xav tau txoj hauv kev sib txawv. Cov tuam txhab yuav tsum tsis txhob ntxiv cov ntawv pov thawj vim nws zoo li thoob ntiaj teb.

Qhov kev ncaj ncees muaj zog tshaj plaws - kev lag luam kev lag luam yuav muab cov txiaj ntsig zoo ntawm cov neeg tsim khoom nrog cov neeg siv khoom txaus siab. Cov neeg yuav khoom yuav tsum txheeb xyuas tus nqi ntawm qhov kev thov, nws yuav piav qhia li cas thiab cov pov thawj dab tsi uas tus neeg muag khoom tuaj yeem muab tau.

Kwv yees tag nrho daim ntawv pov thawj thiab tus nqi hwm ua ntej tus nqi.
Xaiv lub khw muag khoom channel uas tuaj yeem paub txog tus nqi ntxiv.
Txheeb xyuas qhov ntim tau ntawv pov thawj thiab thov kev tso cai.
Piav qhov txiaj ntsig kom raug yam tsis muaj kev tshaj tawm hauv zej zog.
Tig lub lag luam teeb liab no rau hauv cov tshuaj yej cov tswv yim
Sophie tuaj yeem pab nrog kev ncaj ncees -kev lag luam lossis lub luag haujlwm- kev muab khoom sib tw rau cov neeg siv khoom siv tau zoo, suav nrog kev sib piv qib, kev npaj ua qauv, kev xaiv ntim khoom thiab lub sijhawm xa khoom tiag tiag rau kev lag luam West African.
Dab tsi yuav tsum hloov -thiab yam twg yuav tsum tsis txhob

Tus nqi tsim nyog ntawm qhov kev txhim kho no nyob hauv kev sib txuasLub tswv yim khiav ntawm 2026 txog 2028nrogResilience thiab kev nkag mus rau kev lag luam yog lub hom phiaj tseem ceeb. Tus neeg yuav khoom yuav tsum tsis txhob hnov ​​​​qab txog cov ncauj lus ib leeg. Cov lus teb muaj txiaj ntsig yog txhawm rau txheeb xyuas qhov twg ntawm qhov kev qhia tshwj xeeb tam sim no, daim ntawv cog lus, cov phiaj xwm npaj lossis kev ntim khoom tau nthuav tawm tiag tiag, thiab qhov twg tseem nyob ruaj khov.

Ua ntej hloov tus neeg xa khoom lossis qib, pawg neeg yuav khoom yuav tsum kwv yees tag nrho cov ntawv pov thawj thiab tus nqi hwm ua ntej tus nqi. thiab xaiv cov khw muag khoom uas tuaj yeem paub txog tus nqi ntxiv.. Qhov kev txiav txim siab yuav tsum raug tshuaj xyuas tawm tsam kev hloov pauv kev lag luam tom ntej: Qhov kev ncaj ncees muaj zog tshaj - cov kev lag luam yuav muab cov txiaj ntsig zoo ntawm cov neeg tsim khoom nrog cov lus pom zoo rau cov neeg siv khoom. Cov neeg yuav khoom yuav tsum txheeb xyuas tus nqi ntawm qhov kev thov, nws yuav piav qhia li cas thiab cov pov thawj dab tsi uas tus neeg muag khoom tuaj yeem muab tau. Txoj hauv kev no ua rau kev lag luam kev txawj ntse txuas nrog lub khob zoo, nyiaj txiag ntws, kev ua raws li kev muag khoom thiab rov qab muag dua es tsis hloov txhua daim ntawv tshaj tawm tshiab rau hauv kev hloov pauv tsis tsim nyog. Nws kuj tseem muab cov pab pawg muag khoom piav qhia meej dua rau cov neeg xa khoom: dab tsi tau hloov pauv, yam tsis tau hloov pauv, thiab vim li cas cov tshuaj yej, pob lossis cov phiaj xwm xa khoom tseem tuaj yeem ua lag luam.

Tau qhov twg los:Fairtrade International. HOUTU TEA tsab xov xwm no qhia txog pej xeem cov ntaub ntawv thiab ntxiv kev lag luam txhais lus rau cov neeg yuav tshuaj yej thoob ntiaj teb.Saib qhov qub.
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